Drinking the marrow outa' life!
I stayed the weekend in the Sacramento area during the first and second week of my OIV Wine Marketing Course at UC Davis. J* came up to visit me, and W* was a mere 10 miles away in downtown Sacramento working on a consulting gig, so the three of us spent the weekend together. It…
This summer, I decided to take a 2 week wine marketing course at UC Davis. It was probably one of the most fun, educational courses I’ve ever taken! This is one of the few courses that primarily focuses on the business around the wine. I spent two weeks learning about such issues as branding, licensing…
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